7

Audience Measurement and Media Fragmentation: Revisiting the Monopoly Question

Year:
2013
Language:
english
File:
PDF, 208 KB
english, 2013
15

Using Commercial Audience Measurement Data in Academic Research

Year:
2016
Language:
english
File:
PDF, 595 KB
english, 2016
17

The Myth of Targeting Small, But Loyal Niche Audiences

Year:
2019
Language:
english
File:
PDF, 437 KB
english, 2019